Lead Generation Strategies - Popular Platforms

Sustaining your sales pipeline can be hard work. Cold calling is no longer an effective strategy compared to generating leads from digital advertising. That said, 61% of marketers say generating traffic and leads is their top challenge. There is no one-size-fits-all digital marketing strategy. However, the below platforms have proven to be effective lead generation tools for numerous companies.  

Facebook Ads

Facebook is an excellent lead gen platform for many companies, with a reliable way to get a great return on your investments and gather high-quality leads. With detailed targeting capabilities, great page placement, and the capability to advertise on Instagram, advertising on Facebook is a big win for lead generation. 

LinkedIn Ads

LinkedIn provides an easy to use implement tool for acquiring leads. With access to over 450 million members on the world’s largest professional network, LinkedIn enables lead generation success by allowing sales professionals to find the right prospects easily. One commodity risk management company succeeded in generating over $2 million in pipeline value through LinkedIn’s sales.

Google AdWords

Google gets over 3.5 billion searches a day, making it a prime platform for lead gen. The great thing about AdWords is that it allows you to advertise on multiple platforms, including YouTube, the Google Display Network, and the Google Search network. These options present enormous opportunities in terms of how you can target your campaigns, allowing you to hone into your ideal audience. 

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