Lead Generation Strategies – Email Marketing

Even with all of the new communication outlets available to marketers, email remains the #1 lead gen technique for engaging your audience. This is partially due to the consumer's comfort of a well-known platform. In fact, according to Lyfe Marketing, “72% of U.S. adults prefer to communicate with brands through email as opposed to other marketing channels,” such as PPC advertisements and website pages. If you are looking to generate quality leads, email marketing is a great bet. 

Below are a few simple tips for beginners in email marketing.  

1. List segmentation 

Splitting up your contact list helps provide targeted content and improves relevancy. These segments can be based on many different criteria that describe your audience. For instance, you can break your list into groups of people based on demographics or create separate lists for various buying behaviors. 

2. Email newsletters

Lyfe Marketing advocates the use of email newsletters. “Don’t believe in the power of email newsletters? One of our e-commerce clients was able to grow their sales by over $30,000 as the result of less than 5 email newsletters that our team created and sent. That’s some serious return on investment!”

3.      Set up triggered emails based on behaviors.

These triggered emails are often called drip campaigns or autoresponders. When a customer takes a specific action, a series of emails are triggered based on your email marketing system. This could be a new email sign up, someone abandoned their cart, or a lead downloaded a content offer.  

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